Digital marketing strategy: What Is It? (As Well As How To Make One)

 A digital marketing strategy is a plan that allows your company to gain specific goals using a carefully selected ratio of paid, earned, and owned media. Conducting an online marketing campaigns without a strategy in place is similar to exploring a new city without a GPS - you are likely to make errors which will irritate you and result in an unnecessarily long route.

To make the most of your time and money while planning a trip, you probably begin by making an itinerary. The same is true for digital marketing; for enhanced effectiveness, a marketing plan is needed.

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